Magic Choc Branding and Pack Design

Tap Creative were approached by Wendy Munt of 'Be Inspired Consulting' to rebrand her client's innovative chocolate product. 'Magic Choc' is the world's first no-mess moldable chocolate! Made with Belgian chocolate, it also tastes great too. See one of the models made for the photoshoot opposite.

The solution:

The product was all about making different things, and remaining in a state of flux. Above all it was a FUN product. We opted for wet look chocolate letters in the logo to convey it’s fluid nature (once warmed up in a childs hand it becomes amazingly moldable).

The liquid lettering was partnered up with three bright orange pack designs. The packs featured examples of things that could be made to further inspire children to get involved. We chose orange as the shop displays were going to be chocolate brown. Hence the orange colour jumped out against the darker colour. Orange also sits well with the colours of the chocolate in dark, milk and white flavours.

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