Medikinet Campaign for Flynn Pharma

Flynn Pharma needed a revised concept for a Medikinet detail aid that featured shots documenting a day in the life of a child with ADHD.

The solution:

Flynn Pharma had suggested bookending each hour shot with several filler shots so we could cherry pick shots for use throughout the campaign and not limit use just for the detail aid.

The Photo shoot took place over two days set at a school in Cambridgeshire and a small house that we were granted access to for the day. Two child models were brought in and had clothes to change into as the time passed throughout the day. The 'hero' shot of Alex raising his hand in the classroom has been used for the majority of the advertising campaign and has been a success.

All in all it was a very enjoyable shoot with Gilbert Park at the helm. The shots came out better than expected and we are now able to use them to good effect on exhibition banners and other marketing collateral.

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